The GSM Association is a trade body that represents the interests of 1,100 mobile operators worldwide. For their numerous global events, the issue they have is printing and transporting all this material and ensuring it is up to date and consistent across all their events, as mobile communications is a rapidly evolving business this posed considerable problems. Also, visitors to their stands didn’t always want bundles of brochures, whitepapers and documentation to take away with them.
The interactive hub we developed lets attendees access all GSMA pdfs and videos, over 200+ documents and assets in total.
Attendees can select those documents and videos they want to be emailed to themselves by putting them in a downloads basket. By entering their contact details the documents are automatically emailed to them.
The interactive hub also features interactive charts and data from around the world and uses a highly secure encryption system to handle sensitive customer data.
The system we developed is connected to a cloud-based content management system so the GSMA team can update content on the touchscreens from one central portal no matter where they or the touchscreens are in the world. The touchscreens automatically check for updates and refresh the content if it has changed.
If the internet connection isn’t great or non-existent at a show the system will detect an intermittent signal and send emails to attendees only when it detects a signal storing the detail until then.
↑ Video of the experience in action
↑ Splash screen interface
↑ Access any of 200+ reports and videos
↑ Interactive data tool
↑ Attendees can put all the documents they want into a downloads basket which emails the content to them