M2 Digital Limited, the UK’s leading independent managed print services business was acquired by SCC in 2014. The CEO of M2 – John Taylor, was presenting at SCC’s Annual Sales Conference that year. It was his opportunity to introduce the company and to present a clear vision for the future of the business to 400 delegates and senior management.
Making a flawless, impactful presentation was critical – as was being remembered for it.
As usual, we started by identifying and clarifying the core messages – this forms the solid foundations for all our work. To energise the story, we drew visual metaphors about team working from the world of Formula 1. The two aspects were then combined into a compelling and engaging presentation, within the dynamic flow of Prezi.
The presentation certainly hit its mark, with M2 – and John – established as a serious team within the group.
“We have a close working relationship with the highly professional, knowledgeable and talented team at POPcomms and we know we can trust them with the most important of projects which is why we repeatedly look to them to guarantee content and creative excellence.”
Neil Atkins – Marketing Director, SCC