As Europe’s largest independent IT group, SCC had an enviable client list. They’d also amassed a treasure trove of glowing testimonials from these big names. Aware that such positive feedback should be working harder for them, but not sure how – they turned to us.
We created an overarching campaign that selected testimonials could sit within, acting as the scaffold to a coherent, persuasive message. Our creative work centred on the theme of ‘effective teams’ and we energised the content with examples of world-class team working from Formula 1. From there we produced a series of videos integrating animation and key excerpts from client interviews. This transformed sound bites into a visually stimulating and emotionally persuasive piece conveying SCC’s strengths and qualities as a partner.
Now, instead of gathering dust in a drawer, those testimonials are getting lodged in minds along with the message that SCC is the kind of IT partner everyone needs.