Infographic map designed for the West of England LEP
West of England LEP is a client of POPcomms

A £26bn economy. Over 25,000 new jobs. And £2bn of annual government support up for grabs. Just some of the numbers behind the West of England Local Enterprise Partnership’s Strategic Economic Plan.

Big plans need big support – and that meant convincing people who are not easily swayed. The West of England LEP approached JBP PR and POPcomms to evolve a promotional document that would match the plan’s scale and ambition, helping to attract both private investors and government funding.

We identified the plan’s key messages and then mined a range of supporting data and facts. Armed with these we created a visually stunning document and supporting map, loaded with an array of infographics, arresting images and persuasive copy. The document showcased, in the best light possible, the West of England’s strengths, successes and future opportunities, while outlining the LEP’s role in delivering economic growth. The map anchored those stories geographically, while also highlighting future opportunity locations – thus creating positive associations between past success and future possibility.

In 2015, the map and policy document spearheaded the strategy’s unveiling in The House of Commons. Such was its success that we’re now working with JBP PR, the LEP and four local councils, evolving creative communications for their 20-year Joint Strategic Plan.

Success Map in inside pocket of brochure by POPcomms for WELEP
West of England LEP - Success Map closed front and reverse
West of England LEP - Success Map Front - Being Held
West of England LEP - Success Map Reverse - Being Held
West of England LEP - Success Map Front - Close Crop of Bristol
West of England LEP - Success Print Booklet
West of England LEP - Success Print Booklet - Inside spread with icons
Colin Skellett - West of England LEP Chair - House of Commons with Success Map

Colin Skellett, Chair of the West of England LEP, presenting the map at the House of Commons.

POPcomms Success Map for WELEP in Bristol Engine Shed

The map on prominent display at the Engine Shed, Bristol.

"We have commissioned POPcomms on a number of key client projects and been extremely happy with the service and results.
More importantly so have our clients.
"

Chris Lawrance - Managing Director, JBP PR

Other projects we've crafted

Moving Image Archive touchscreen experience
2016 Coin Collection Video

Contact Us

Need a hand crafting your story?
We know our work is about starting the conversations that matter to you and your business. So we get straight down to business, taking an honest, thoughtful and insightful approach to bringing your story to life. If you’d like to find out how we can help, please get in touch.
POPcomms
155 Whiteladies Road
Bristol, BS8 2RF
+44 (0)117 329 1712
@ info@popcomms.com

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