Help buyers understand and navigate your products and solutions.

Create & manage interactive experiences
across every buyer touchpoint

FAQ

What is popcomms?

POPcomms is a web-based platform, with build services, for interactive product and solution explorers and interactive presentations. Marketing teams at industrial, medical and advanced technology companies use it to help buyers find and understand the right products and solutions on their website, on trade show and Customer Experience Center touchscreens, in sales meetings and in digital sales rooms. Experiences run in any browser, online or offline, with nothing to install.

Which companies use popcomms?

Industrial: ABB, GEA, Syntegon, Canpack, Wienerberger, Saint-Gobain, JSP, Hammond Power Solutions, Aker Solutions, CMC, ProMach and Sikla.

Medical: Becton Dickinson, Coloplast and Medical Informatics.

Advanced technology: Fujitsu, Lenovo, GSMA and Filtronic.

ABB used popcomms to explain a complex service in under 3 minutes. Hammond Power Solutions uses Lift & Learn at Automation Fair. Aker Soluytions ran its touchscreen experience at ONS, then planned it for its website and reception screens.

Wienerberger says faster content sharing by its sales team contributed to market share gains.

Do trade show touchscreens need Wi-Fi?

No. Touchscreens, kiosks, video walls, tablets and sales presentations run offline, and every feature still works, including analytics and visitors emailing content to themselves. Activity syncs when the device reconnects, and content updates arrive the next time it connects. Experiences embedded on your website need an internet connection.

Can we use our trade show content after the event?

Yes. Build it for the show, use it everywhere after: on your website, in your Customer Experience Center, in sales presentations on laptops and tablets, and at smaller tabletop events. There is no limit on experiences, so create a version for each event, region, language or key account. Change content once and it updates everywhere.

How do we know who took what from our stand?

Visitors, or reps on their behalf, add documents and videos to a collection and email it to themselves from the experience, even offline. Each send creates a digital sales room for that customer, showing what was sent, what they open and whether they share it with colleagues. Emails carry your branding automatically. GDPR compliant and Cyber Essentials certified.

Do we need technical skills, or do you build it?

Either works. We build it with you, you manage it going forward. Or you build it, we’re on hand if you need us. Training is included in the license, and built-in video guides link to our Help Center. Build services are priced separately, from $10,000. You can also request a free trial to try it yourself.

Do you supply the screens?

No. POPcomms runs on any touchscreen, kiosk, tablet or laptop with a web browser, on any operating system, so use your own screens or rent them locally. There is also an iPad app. For Lift & Learn, where picking up a product sample opens its story on screen, you use standard RFID sensors and tags, and we tell you exactly what to buy.

Does it connect to our systems?

Yes. DAM, PIM, CMS and CRM integrations sync content and data automatically. Import 3D models from CAD or BIM files, filter product data across thousands of SKUs, and automatically translate content and experiences into other languages. Website interactives embed on any page with an iFrame.

How is popcomms licensed?

There is an annual license fee then licensing is per device for touchscreens and reps. Build services are priced separately, from $10,000.