The Experience Economy is Here – Are You Ready?

The ‘experience economy’ is here, and it’s not something you can afford to ignore. To quote the Harvard Business Review: “The next competitive battleground for leading-edge companies, whether they sell to consumers or businesses, will be in creating experiences. We are now in an experience economy.” One of the biggest and most significant global trends […]

As an Advanced Manufacturer Creating an Interactive Touchscreen Experience, What Questions Should You Consider?

Are you considering investing in an interactive touchscreen experience for your advanced manufacturing business, or any type of business for that matter? If you’re looking to showcase complex products and solutions in a visual, immersive way at a tradeshow or in a customer-facing area of your business then a touchscreen is a great way to […]

Interactive presentation touchscreen

What is Conversational Presenting and Why is it So Effective for B2B?

Interactive presentations, conversational presenting, guided selling – they all basically mean the same thing but what does it actually involve and why is it so effective? Linear presentations may be the norm, and what you’re used to. You may even be resigned to going over your static, content-heavy slides from start-to-finish, skipping over unnecessary slides, without […]

5 Tips for Authentic Brand Storytelling in B2B

Are you looking for the best way to get started with authentic brand storytelling? B2B brand storytelling is more important than ever , so it’s vital to create your own brand story that helps connect with your best customers and differentiates you from your competitors, you need to focus on creating value and being relatable […]