Advanced Manufacturing: How to improve the buyer’s experience with interactive tools

Are you looking for a better way to engage your customers and bring your advanced manufacturing products and services to life for potential buyers? The behaviour of B2B buyers and decision makers has changed. They now approach potential suppliers well armed with information, and 79% are aware of at least three potential suppliers – a further 86% already […]

A Guide to Micro-Interactions and Why They’re Important for Interactive Touchscreen Experiences

Micro-interactions and micro-effects are those tiny, subtle details that really enhance a touchscreen experience, making them fun and enjoyable by surprising and grabbing your attention at every turn. They may sound frivolous but they serve a very important function when it comes to keeping people engaged and using your experience as well as what they remember […]

The Experience Economy is Here – Are You Ready?

The ‘experience economy’ is here, and it’s not something you can afford to ignore. To quote the Harvard Business Review: “The next competitive battleground for leading-edge companies, whether they sell to consumers or businesses, will be in creating experiences. We are now in an experience economy.” One of the biggest and most significant global trends […]

As an Advanced Manufacturer Creating an Interactive Touchscreen Experience, What Questions Should You Consider?

Are you considering investing in an interactive touchscreen experience for your advanced manufacturing business, or any type of business for that matter? If you’re looking to showcase complex products and solutions in a visual, immersive way at a tradeshow or in a customer-facing area of your business then a touchscreen is a great way to […]

Interactive presentation touchscreen

What is Conversational Presenting and Why is it So Effective for B2B?

Interactive presentations, conversational presenting, guided selling – they all basically mean the same thing but what does it actually involve and why is it so effective? Linear presentations may be the norm, and what you’re used to. You may even be resigned to going over your static, content-heavy slides from start-to-finish, skipping over unnecessary slides, without […]