Citrix, a global leader in enterprise mobility applications, approached us, and our partner Martrain, to help them with a number of challenges, they needed to:
• Get new contacts into their sales pipeline and create interest on Citrix stands at global tradeshows
• Give their PR team useful headlines to promote by generating insightful and targeted content
• Create value-led informative content for social media and web download
In response to their needs, we created the CIO Insights Campaign based around an interactive survey and competition to win an Airwheel.
The survey could be accessed from iPads on Citrix stands or on any mobile or tablet. When attendees filled in the survey their details were automatically captured and stored in a database instantly accessible by staff on the stands. The database automatically generated a winner at every session for an Airwheel.
Mike Oliver, Senior Marketing Manager, Citrix, explains the impact of the campaign…
“You took one idea and shaped it into a multi-touch program – executable in different ways, languages and over an extended time frame. As a direct result, we doubled our lead capture at our booths, delivered stunning content to the business that is valid for at least 6 months, and in the first 7 days of the demand generation phase, this program has delivered over 1,000 leads and strong 6–digit contribution to the sales pipeline.“