Federal Resources, based in the US, help military, first responders and operational teams to equip, train and maintain every component required for their next mission.
Being a single source provider they have a huge portfolio of highly specialised equipment, this has often led to frustration in meetings and events with sales teams being unable to quickly access relevant content for their customers.
We worked with Federal Resources on a solution to streamline this process, by creating an interactive customer experience that could be used across multiple touchpoints so that the sales team can now access relevant product and related content at the tap of a button. This was not the only benefit!
The interactive can also…
- Be used on any device, from large format touchscreens to laptops or tablets
- Run offline if needs be at an event or in the field with a customer
- Have content tailored to a specific event, so only relevant products/solutions are shown
- Be updated by any authorised person from anywhere, a change made at head office will automatically be reflected across all devices
- Have consistency across all devices with the Content Management System storing all latest content
- Email customers with selected content that’s of interest to them
- Provide full analytics, tracking every interaction to gather intelligence on how they are being used
- Be deployed at multiple events simultaneously with customised versions at each event.
In addition to the above, the sales team now have a dynamic, innovative and interactive experience to use with customers that is befitting of their brand.