Fedr8 automate the technical evaluation of moving applications to the cloud. This is a very complex, intangible solution to articulate, so Fedr8 wanted a presentation that allowed them to easily communicate the service they provide.
We held a workshop with the Fedr8 team, allowing us to understand the process a customer would go through from start to finish. We also established the challenges that customer's faced and why the Fedr8 platform was beneficial for their business.
With this information, we created an interactive, customer-centric presentation. We worked on simplifying the messages used, whilst explaining the complex processes through a series of interactive infographics that made it easy for customers to understand the Fedr8 platform.
↑ The outcomes a customer is looking to achieve are told through a simple interactive visual.
↑ Processes are explained using clean, simple and easy-to-understand infographics.
↑ A complex diagram is simplified, with interaction enabling to presenter to bring up more information about each stage.