Cybersecurity is a big issue for business. So when Fujitsu approached us to help visually articulate their cybersecurity credentials and proposition, we knew it had to be impressive.
With this firmly in mind, we started with the messaging, working together to identify the fundamentals that would most succinctly get the points across while also engaging customer curiosity. We then set to work creating separate customer-focused stories for each key sector. This bottom-up approach meant that by the time we evolved the narratives into interactive presentations, the core messages were tight and highly relevant to customers. Attractive visuals and infographics helped subtly drive the messages home fixing them in the mind.
The result was a comprehensive sales tool that enabled the sales team to present sector-relevant visuals and really hone in on what mattered to prospective customers. Cybersecurity equates to selling trust – this tailored approach and confident messaging has established a framework for establishing just such a faith in Fujitsu’s products.
“We came to POPcomms because we wanted to tell a story. When presenting to customers you have to find the heart of the message and deliver it in a visually impressive and memorable way – and POPcomms do just that.”
Andrew Davidson – Head of Marketing, Hosting, Network & Security – Fujitsu