Isotrak provide fleet telematic solutions to major retailers, logistics and distribution companies. With very technical solutions and messaging, they wanted us to help move their presentations away from being product-focused and instead concentrate on their customers’ needs.
Working with Isotrak, we retold their story and messaging by getting to the heart of the major business issues their customers were facing, and built a presentation structure from this narrative.
To support the new messaging, we built an interactive PowerPoint presentation that allows their account teams to talk about their solutions from their customers’ perspective showing the very real impact on their working day from the drivers to operations to management.
Visualising their story through a Day in the Life scenario and with the interactivity and navigation each conversation can be tailored specifically to a customers unique needs.