Paragon Software Systems wanted to update the way it told its story, putting customer challenges at the centre of its new sales presentation and making sure that the different customer and employee benefits of using Paragon’s routing and planning software were clearly communicated.
We started by understanding how the previous presentation was used by different members of the team and then met with senior stakeholders to start storyboarding in order to create a customer-centric narrative flow.
The result was a modern looking presentation that clearly articulates the challenges faced by the industry and the benefits of using Paragon, with fresh new graphics that bring the story to life while still being aligned to the existing brand. The interactive tool was designed to accommodate different presentation styles, and different meeting requirements to ensure adoption across the team.
↑ Paragon's solutions are brought to life with a visual representation of the customer's environment.
↑ Benefits are demonstrated in a quirky, relevant and creative way.
↑ Implementation process shown as a simple infographic. With interactive navigation, the presenter can drill down into further information on each stage.
“We very much enjoy working with POPcomms; they produce so much more than just good-looking PowerPoint presentations. Our new sales presentation is really helping us to tell our story differently, consistently communicating the value of Paragon to transport operations looking to save money but also continuously improve their delivery services.”
Kristel Jarvis, Marketing Manager of Paragon Software Systems