Regional & City Airports, who own and operate 7 regional airports in the UK, approached us to help them stand out in a highly competitive marketplace. They needed to not only get heard by major airlines – above the dominant voices of larger hub airports – but also persuade busy decision-makers to open new routes to their airports.
We developed a professional, interactive presentation designed to persuade on every level. It could be tailored by RCA to the particular audience’s needs, while still delivering the range and depth of information required – such as USPs, catchment statistics and passenger benefits. Within this we embedded powerful infographics that distilled complex ideas into easily digested yet compelling messages – by association, RCA were seen as focused, professional players, with a compelling proposition and strong brand presence.
The presentation gave the RCA team the confidence to pitch to major airlines and established them as a key player themselves. The result is that they have now successfully started negotiations with airlines looking to open new regional routes.