SharePoint is generally known as a complex product and one with something of an image problem among users. So when SCC developed a new set of features and functionality for it, they knew they would be up against some negative perceptions when communicating their own product’s benefits. They looked to us to help them change minds.
We knew SCC needed collateral that would immediately demonstrate how their application was engaging, intuitive with a great user interface. So we developed an engaging infographic that showed off the potential of the new features – a first touchpoint that dispelled the confusion and complexity usually shrouding SharePoint.
The crisp, modern look and optimised user feel quickly dispelled past prejudices. With this, the sales team had the confidence to really get behind selling the platform and used our interface extensively across multiple sales channels, social media, websites, emails and whitepapers.