The Royal Mint is a great British institution, respected around the world. So every time they choose us to showcase their own flawless work, we feel both honoured and a little bit proud.
When exhibiting at the World Money Fair – the world’s most prestigious coin convention and a hub for central banks and collectors – they couldn’t set their stall out on reputation alone. Competition from 300 exhibitors and 60 national mints and banks demanded a more impactful approach. The Royal Mint needed to show off something that was as unique and brilliantly conceived as its world-famous coins.
We wanted to really connect visitors with the heritage and craftsmanship behind the coins. And to convey the state-of-the-art technology now being used alongside those time-honoured methods. Touchscreens with bespoke multi-media presentations enabled people to explore the Royal Mint’s coins in a way never possible before, encouraging them to discover more and stay longer. On one level, coins are commonplace objects, so experiencing them in original, dazzling ways brought a new edge to the everyday – a powerful show stopper.
The result was a suitably spectacular stand – take a look for yourself.
"You have produced a clear high quality touchscreen experience that truly represents The Royal Mint, our people and heritage and gives our audience a real insight into the exceptional quality and finish of our coins."
Paul Binning – Head of Marketing, Circulating Coin – The Royal Mint