Why use touchscreens?
Are you struggling to create engaging content that resonates with your audience and makes you stand out? Maybe you have an event coming up where you need to show off your products and services. Or do you need to give customers access to a suite of documents or showcase your historical archives and you need that all important wow factor?
If so then an interactive touchscreen experience is the way to go.
A touchscreen experience will bring your content to life visually and creatively, through an immersive experience that engages customers and builds connections to inform and delight in equal measure.
By turning your content into visually compelling stories even the most complex of information can be brought to life and be simple and intuitive to explore.
Why is this important?
Because an engaged customer, who’s had a positive experience, means more profitable conversations and increased brand loyalty and trust, so they are more likely to return again and again and buy from you.
“You have produced a clear, high quality touchscreen experience that truly represents The Royal Mint, our people and heritage. It gives our audience a real insight into the exceptional quality and finish of our coins."
Matt Clark, Brand Management & Strategic Communications, The Royal Mint
Why the experience is so important
There are two parts to a touchscreen - the hardware, which is the physical screen; and the software, being the content and visual experience that your audience engages with.
But attracting people to your touchscreen, and keeping them engaged and focused, means that any content you create needs to be valuable to your audience. It needs great design, has to resonate with your audience and most importantly the experience needs to be intuitive and easy-to-use.
When looking at the visual experience you can show a range of content from images, videos, animations, PDFs, 3D models and much more.
Content can be easily updated, keeping your touchscreen experience fresh and relevant. Data can also be captured, allowing you to understand what people are accessing and creating opportunities for future sales and marketing engagements.
This is where we can help you. At POPcomms we live and breathe visual storytelling, our passion is in delighting audiences with memorable content, a seamless user experience and innovative experiences.
We will work with you from the initial idea, through to designing and developing the experience and user journey, creating the content, choosing the right hardware and installing the final experience.
Every experience is unique and no matter the size of project we will approach it with the same professionalism.
We are always happy to talk through your ideas so please feel to get in touch and have a look at some of our customer examples below.
Our touchscreen experiences
“POPcomms created a beautifully designed, engaging and intuitive multi-touch interface to showcase the library’s film and video collection. Our visitors tell us that they love the interface POPcomms developed and I would not hesitate in recommending the team and their work to other museums, galleries and libraries."
Gill Hamilton, Digital Access Manager,
National Library of Scotland